Tea Time Commercials: A Western Advertisement Essay -- setting, traditi

Tea Time Marketing Assignment Commercials Western †¢ A man drinks Lipton ice tea and begins to perform a dance number along with the staff and the guests. After traveling around the hotel he then sits down again and order another Lipton ice tea. Traditional †¢ The mother and daughter in law. Have a conversation which shows how close they are. This leads to them drinking Red Label tea; which is followed by the daughter lovingly fixing the mothers hair. Why is it western? There are multiple reason in why this commercial can be considered a western advertisement. These include the setting, actions, actors. †¢ The setting within this movie is a large hotel. Which is usually associated with modern culture. It is a place that is known to be connected with western business men. †¢ The setting also has many luxuries which would not be seen in a more traditional commercial. Which includes business attire instead of traditional clothing. The design of the building is also very modern. It does not show the culture of the country or anything that may have been considered traditional. Moving on the objects within the movie are westernized. This can be seen through the attire of the staff. They are not wearing traditional clothing, which should be worn by Japanese inn keepers. Finally the setting is also westernized due to the bedding the maids display. The bedding which they display is not the one which would be used on a traditional Japanese futon. †¢ It can also include the food. The food being prepared within the kitchen is more western and modern, rather than traditional. ( Foods such as takoyaki and yokisoba were not shown). The product itself was pre-packaged, while a traditional tea would have been prepared fresh. The way in wh... ...n traditional inns. †¢ The clothing choices are also very different therefore they will be unable to differentiate between the clothing they use to represent employees and the business attire. †¢ They will be unable to relate to the advertisement †¢ They will not know the actor therefore will not be easily influenced by him †¢ Language could also be an influence Traditional Advertisement/Western Audience †¢ The viewers will not be able to relate to the advertisement because many western people do not live with their in laws. They will also not understand the significance of tea within the Indian household. †¢ They will not understand the clothing choices and may find them unappealing †¢ They will not know the celebrities endorsing the product, which may lead to confusion †¢ Language barriers may exist †¢ They will not be able to understand this family environment

Describe and Evaluate Milgrams Agency Theory

Milgram’s agency theory basically states that you the state of mind you are in determines if you’re obedient or not. He argued that normally we operate in the autonomous state, where you assert control over yourself and what we do. An example of this is when faced with danger, most people will turn away to try and avoid conflict. Even if you decide not to walk away, this is still the autonomous state because you’re deciding what to do. There is also the agentic state which says you are subconsciously acting as an agent to some authority figure and that you do what they tell you because you feel as if you are an agent of that person.An example of this would be during the trial of Nazi’s Adolf Eichmann said, â€Å"I was just following orders to kill Jews†. This clearly illustrates that he only did what he did, followed orders, because he was told to and he felt like an agent to Adolf Hitler. Milgram also posed the idea of something called moral strain . This is when you obey an order although it goes against your morals, you feel that what you are doing is wrong but you have no choice. An example of this is in the study of obedience carried out by Milgram.The participants objected to shocking learners by saying that they wouldn’t do it and consistently standing up to avoid it, but still carried on anyway. The first strength to Milgram’s study is that his theory has practical application. Practical application means it can be applied to explain real life behaviours. An example of this is during the trial of Nazi’s Adolf Eichmann, he said, â€Å"I was just following orders to kill Jews†. This shows he was in the Agentic State because he saw himself as an agent of Hitler when helping him to complete the Final Solution.Another advantage is that in Milgram’s study of obedience the study had experimental validity. This is when the experiment is carried out so well that the participants believe that it is real. One participant, Fred Pozi, showed physical signs of distress indicating that he thought he was actually harming a man. He stood up multiple times during the experiment, was holding his head in his hands and was nervous laughing throughout the experiment. This indicates moral strain because he did carry out what the researcher asked, but this behaviour clearly shows that he was under stress and unhappy with what he had been asked to do.There is also evidence to support this theory which serves as a strength. In his theory of obedience Milgram found that 65% of participants went to 450 volts and 100% went to 300 volts. From this he concluded that American men would obey an authority figure even if they harmed a stranger. As the participants obeyed the authority figure it shows that they were acting as agents to help the researcher with his study, this illustrates the agentic state. On the other hand there are disadvantages to Milgram’s study as well, for example; Mil gram’s study lacked ecological validity.Ecological validity is when the study takes place in an environment that is familiar to the participants. The experiment took place in a lab and Fred Pozi, a plumber, would be more comfortable in a house or bathroom. As he was not in his natural environment his behaviour might have changed because of it. This will therefore reduce validity because he would not be behaving in a natural way. Another disadvantage to Milgram’s study is that he deceived his participants. He did not tell them what the study was actually researching and there for broke ethics.However he did perform a full debriefing at the end of the study which rectified the problem. There is an alternative theory to the Agency Theory called, The Social Powers theory. The Social Powers theory states that authority figures use reward power to gain obedience. Reward power is when an authority figure uses a reward to get the person to obey. For instance when a parent says if you do your homework you can go to your friends house. The Social Powers theory says it is power and not the mental state of someone that leads to obedience, Milgram’s theory is incomplete.

Relationship Between White And White Populations - 1263 Words

As the three largest cities in the United States, New York, Los Angeles, and Chicago are also epicenters of precipitous segregation. Even with the passage of federal law to curtail segregation and promote more integrated communities, conditions have only improved minimally – if at all – between 1980 and 2000. In New York, the indices of dissimilarity between different races have remained constant over this time period. Between white and black populations, for example, the index of dissimilarity only ranges between 82.8 and 83.5. This signifies very minute and insignificant changes within a 20-year period, and such changes even indicate worsening conditions. Similarly, when using this index to examine the relationship between whites and Hispanics, segregation has increased by three percentage points between 1980 and 2000. Therefore, New York is an urban center that has seen relatively unchanged racial segregation, and any changes mainly reveal exacerbated conditions. Los Angeles, on the other hand, seems to show greater changes in dissimilarity among different races. When considering segregation between black and white populations, the index of dissimilarity decreased from 85 in 1980 to 71.5 in 2000. This is significantly greater than the fractional change observed in New York City. Likewise, dissimilarity between whites and Asians has decreased from 51.7 to 44.9. Yet, Los Angeles shares one similar trend with New York. From 1980 to 2000, the index of segregation betweenShow MoreRelatedThe Relationship Between Native Canadians And White Middle Class Population945 Words   |  4 Pagesthe growth and development of the given species. More so, it played an even bigger role when talking about the relation between the two ‘Canadian groups,’ natives and white men. Their cultural interaction shifts across the spatial context where people lived, worked and played. 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